Facebook is the most used social networking site not only in the world but also in Sri Lanka. Today, 2.45 billion people worldwide use the social network each month, and 1.62 billion people connect to it daily, according to the popular Hootsuite blog. The quantity used by this network is less than 10% of the statistical data presented, compared to the quantitative growth. Many people use Facebook just for fun and to present their opinions.
If we look at this social network from a business point of view, we can say that Facebook is a powerful marketing medium. This is because a marketing message can be easily transmitted to people in a place where billions of people gather. As such, Facebook is a great platform for us businesses to implement a business promotion and marketing plan.
In this article, we will talk about how to use this social network properly to promote your business. This is a very important article for you small and medium businesses and we urge you to read it to the end.
First, we will give you a brief overview of Facebook Profiles, Facebook Groups, Facebook Pages, and their variations and secondly we hope to discuss how to use them properly for your business promotion.
Facebook Profiles
This is something that everyone who uses Facebook owns. This is often used only for posting your personal stuff and connecting with your other friends. Here you can expand your network up to 5000 friends. Here your promotional message is only visible to your friends. Using a Facebook profile for business purposes alone is not a good idea. Some small businesses create a Facebook profile in their name and advertise their marketing messages there. But since this is a business that is limited to your network of friends, it does not bring much benefit.
Facebook Group
A Facebook Group is a group of people gathered for a particular field or function. Some groups have very small members. But some groups have hundreds of thousands of members. If you join a Facebook group and post something there, everyone in that group will see what you post. If you post a marketing message in a group with such a large number of members, it will also appear in front of a large audience. You can create a Facebook Group for any field and you will have to work hard to increase its membership. We hope to talk in the future about how to create a group and grow it to a large number of members.
From a business point of view, these Facebook Groups are a great place to market and promote your products and services. There are many Facebook groups designed for service and product vendors. You too can join such groups related to your business and post your marketing messages there. But this is not a very effective task. You can do this in a different way.
That is, the trick is to get involved with groups of people who have access to your products and services and to spread the word about your marketing messages while working as an active member of them. Here you have to abide by the rules of those groups and if you do not abide by those rules the admins will take immediate action to remove you from those groups. So before you join a group you need to consider the number of its members, its rules, and how well it fits to publish your marketing messages. Instead of posting your marketing messages from the day you join a group, it is wise to post your products and services that will be popular with its active members for a while. There are several Internet enterprises we know of that operate only in such large groups and get successful results from them.
Facebook Pages
You can easily create a Facebook Page with any name related to your business or service. You must have a personal Facebook account to create this Facebook Page. This created Facebook page can include all other details, including your business address and phone number. By increasing the number of Likes and Follows here, you can increase the number of people around your business who like it. This is not limited to 5000 members like a personal profile and you have the opportunity to promote the page to any number of Likes.
Anyone who has a Facebook Page will have the opportunity to advertise products and services by paying money to Facebook. Here you can get a target audience for your ad depending on the amount you spend. Here you can decide which country, area, and age group you want to display the ad to, and accordingly Facebook will advertise your ad to the relevant audience. Here you can choose from a wide variety of ads to advertise your page only, to attract people to your site, to get more Reach for your ad, and to get Engagements only. This can lead to higher returns on your expenses as you can spend money on ads to reach your target audience. But you have to make your ad attractive and decide who has the right audience for it and if you do not do it right you will not get results compared to your cost. It's less costly and effective than other traditional advertising methods because it can take the message to the target audience.
Influencer Marketing
Facebook has Facebook Pages that have a large number of Likes about a field and Facebook Groups that have a large number of members. These Pages and Groups can also be described as Influencer that can influence the relevant field. That is because they can have some impact on the relevant field. This way you can use an Influencer to market your products and services through which is called Influencer Marketing.
If you already have a marketing budget, you can connect with the admins of the Facebook pages and Facebook Groups where your target audience is gathered and spread your marketing message to a very large audience in a short period of time. Here you can talk to the relevant admins and decide how much to spend on them. This is another effective activity that you can use in business. Influencer Marketing is a successful marketing strategy that can be used on Facebook as well as anywhere else.
The end
Facebook is a social network that connects a large number of people. The number of people using this is increasing day by day. If you have a good understanding of this social network and its functionality, you can use it very successfully for entrepreneurs to market and promote their products and services. The purpose of this article is to give you a business overview of these methods.
